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 EA Admits Betting on Wrong Horse

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IceMan
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PostSubject: EA Admits Betting on Wrong Horse   EA Admits Betting on Wrong Horse Icon_minitimeSun Aug 03, 2008 8:09 pm

During some Q&A with Electronic Arts (EA) CEO John Riccitiello, he confessed that EA had backed the wrong horse by focusing on PlayStation 3 and Xbox 360, since Wii has made a joke of both.

John Riccitiello wrote:
One thing that's different is we typically figured out who the market leader was going to be before the start of the cycle and bet with our development resources on that platform. We made the wrong call there (by betting on the PlayStation 3 and Xbox 360), which made this transition harder than it would otherwise be. But now we're catching up, and I think we're fine. We've got some incredibly innovative Wii titles, incredibly innovative DS titles coming. And so I think that issue's sort of behind us.

There's more to it, of course, and the whole interview can be read here:
http://www.mercurynews.com/business/ci_10012948?source=rss
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Sam Dalton
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PostSubject: Re: EA Admits Betting on Wrong Horse   EA Admits Betting on Wrong Horse Icon_minitimeMon Aug 04, 2008 3:06 pm

It sounds like they should have listend to you two years ago. Wink
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